Email engagement is the measurement of the interaction that your email receives. To gauge email engagement, corporations employ metrics such as open rates, through rates, subscription rates, unsubscription rates, and conversion rates.
It is one of the most important and effective types of marketing. And this is why you should consider it in your next marketing strategy.
Although if you have email marketing, but the engagement is low, there is no need to worry. There are some following ways to make your email engagement high-quality.
Send A Welcome Email
The first email you send your customer is usually a welcome email. There is a 50% average open rate for this email, which means it is more effective than a regular newsletter.
Keep in mind that around 76% of people expect the first email immediately after subscribing to your newsletter. It makes it clear that email is an important message, so you must be sure to make the most of it.
The email usually delivers a discount code that the business promised the users in exchange for being a subscriber. It also includes beautiful images of your product or the logo of your brand.
Optimizing The Subject Lines
Around 47% of email recipients open emails by judging the subject line. So yes, making your subject line right is very crucial for the business. But what can be a good subject line? Well, the best to succeed is to leverage natural human tendencies. These tendencies can be curiosity, fear of missing out (FOMO), or humor.
Optimize your subject line according to the concept and customers’ psyche to have greater engagement.
Here is a pro tip for a business that is new in the market. Along with working on your email engagement, you can also create a page on Wikipedia. It might seem irrelevant here but it is not. Because most of the time, the customers tend to search for the brand. And if you are sending an advertising email to the customers, they are probabilities that they search for you on search engines. And a Wikipedia page can provide them the information about your business. It will prove your authenticity and credibility.
But, if you don’t know how to get a Wikipedia about yourself or your business? Don’t worry, there are many professionals out there who can help you with it.
Never Neglect Pre-Header Text
The preview text is basically a snippet of the text that will follow the email subject line when the reader views the email in the inbox. It is displayed beside the subject line and sender name.
This snippet is the most important thing for the email because it holds the power to your build or destroys your engagement. But one more thing is that you have to fit the message within the limited character space to be effective.
The pre-header text contains only 50 to 130 characters. And less if you want to fit it on mobile screens. You must ensure that your message is short, sweet, and effective and encourages the customers to open it.
The way you are writing and designing your CTAs has a significant impact on email engagement and click-through rates. Readers are so used to being prompted to take a certain action. For this creativity is a bit crucial to avoid being filtered out.
You can experiment with anything from the copy and design to the placement and frequency. You will find out what type of CTAs and buttons yield the best results from the specific target audience.
Write Fun Casual Copy
Your email copy should not be dull because nobody is going to appreciate this. The heavy jargon and chunks or bulk of the text are not attractive either. So, what you have to do is to produce a copy that is fun, casual, and rewarding that will allure the readers to read the email. And don’t forget to be ultra-clear about what will be the next step you want your audience to take.
Your copy must have an active and positive tone and keep the sentences short. And if appropriate you can also add a bit of humor to make the people smile. Right now, businesses are also using popular memes and incorporating them to keep the connection with the customers.
Leveraging Transactional Emails
Besides the welcoming and regular emails, transactional email has the highest open rates of all email marketing messages at more than 80%. Still, they rarely contain more information than actual transactions. This type of email is your opportunity to make the most out of it.
Transactional emails are of any type that is based on an action of the subscriber. It can include order confirmation, password reset, and abandoned cart.
Conduct A/B Testing
If you are sending emails, then you should also consider the A/B testing. You can test the elements of your emails, from the subject like images, and CTAs, to design copies, and preview tests. The more you test you will know about your audience and the more you will be to engage with them through emails.
So, these are some of the ways to build high-quality engagements through your email. Keep yourself up to date and make sure that you are using every strategy perfectly. Undoubtedly, email marketing is the key campaign for your business, and you should not ruin it with a minor mistake. Keep everything planned and ensure that you have the backup available for anything if you think things are not going the way you want them to.
Take every step carefully and there is no way you will not get the result from your email marketing campaign.